Here’s the reason why you should link to external web pages:

• Great for outreach
• Add value to your content
• Might add contextual signal
• Good SEOs do it,…

If you are still not convinced that it is a good SEO strategy to link out to relevant web pages then watch this video by SEOmoz – Is External Linking Good For SEO?

Just like traditional brick-and-mortar business and shop, your website need visitors. The more visitors your site can attract, the more money you’ll make. However, you don’t want just any visitors. You want visitors who are looking to buy your products or pay for your services.

Here’s the 3 simple steps that will ensure good ranking and quality traffic to your site:

1. Select the right keywords – focus on niche keyword phrases
2. Make your web design and site structure search engine friendly
3. Make your website simple to use and easy to navigate

Search Engines Bring You Targeted Traffic

For your online business, you want to attract visitors referred by the search engines.

Why?

Because people who came to your Web pages via the search engines would have been prequalified and filtered by the search emgine. These visitors found your site by using a keyword that described your product or service. With these selected visitors, you are more likely to convert them into customers than random visitors.

Search engines offer one of the best source of targeted traffic. You can harness these targeted traffic with proper optimization of your website and make your Web pages visible when your potential customers search for terms related to your products and services.

Use SEO to Enhance Your Website Visibility

SEO helps you to make your Web pages visible in the search engine results for the keywords which your potential customers used when entering a query into Google, Yahoo! Search, Live Search and etc.

The more visitors come to your website from the search engines, the more pre-qualified leads you can convert into customers. Your website can be optimized to become a money making machine.

By following Webmaster Guidelines recommended by Google, you can design an effective website that will rank high in the search engine result page.

There are several common misunderstandings of SEO. Many people think search engine optimization is about tweaking the meta tags. Others believe in tricking the search engines into giving them the traffic.

The biggest and most common misunderstanding of SEO is to believe that #1 ranking in Google search results can be guaranteed.

No One Can Guarantee a #1 Ranking on Google

In Google Webmaster Help, there is an advice to “beware of SEOs that claim to guarantee rankings…” – http://http://www.google.com/support/webmasters/bin/answer.py?answer=35291

Search engine ranking can be very complicated and sophiticated. It involves large computer programs, databases and algorithms to rank a Web page in the search engine result page(SERP).

It is quite impossible to guarantee #1 position for your Web page. Nobody can guarantee a certain ranking, not even a Google scientist since the algorithm prevent human intervention.

Google ranks each Web page in the search engine result page based on over 200 factors. These factors and the ranking algorithm are closely guarded to prevent exploitation by competitors and Internet marketers using black-hat SEO.

Black-Hat SEO

Black-hat SEO is usually defined as the practice of using unethical techniques to get higher search rankings. Some of the common black-hat SEO practises are keyword stuffing, doorway pages and the use of link farms.

Black-hat “optimized” pages are designed solely for the purpose of search engine robots and disregard the actual user experience of human visitors. Many of these black-hat methods are meant to rank fast and then disappear after a week or so.

Search engines, such as Google, look for sites that used these black-hat techniques and remove them from their indices.

Good SEO Practices

Some of the areas which good SEO practices focus are keyword strategy and user experience. Having a good selection keywords for your pages to be visible in the search engine results will increase targeted traffic. Offering an excellent user experience when people visited your pages will help to convert them into paying customers and make them return again and again.

SEO is more than just #1 ranking in saerch engines. Understand the big picture of branding and building reputation for your online business, focus at making every visitor a happy customer or becoming an ambassador for your website.

Free SEO tips offered by Google in this 2010 edition of the “Search Engine Optimization Starter Guide” which you can download via Webmaster Tools Help.

Let’s make SEO easy to understand for all webmasters and website owners.

I will share with you simple, effective and proven methodology that works. These SEO tips are accumulated from many years of web design experience and publishing websites ranging from single page “sales letter” to portal with thousand of pages. More importantly, the instructions and methods discussed in this blog will be easy to follow… just like a simple recipe to fry an egg.